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Health Mart® Helps Shape Independents’ Power to Drive Performance and Profits 

Jul 2017

With more than 4,800 stores nationwide, Health Mart® hosted its Annual Meeting during the recent McKesson ideaShare. “To remain competitive, independent pharmacies must run better businesses, which means they have to manage cash flow, improve efficiencies, expand margins, and attract more patients. We have invested heavily to help guide Health Mart members with education, tools and the implementation support they need to improve their pharmacy’s clinical and business performance,” said Steve Courtman, president, Health Mart. “This week, we’re introducing significant enhancements to the myHealthMart platform and a number of new tools designed to help drive improvements in performance and store profitability.”

According to Courtman, Health Mart’s growing national presence enabled it to win the national contract for McKesson’s Employee Flu Vaccination Program, which includes more than 100 on-site clinics at McKesson offices and distribution centers. In addition, participating Health Marts will provide flu vaccines to eligible McKesson employees and dependents across the U.S. This partnership provides opportunities for Health Mart pharmacies to build long-term patient relationships with McKesson employees and dependents. A successful program could lead to additional opportunities in the future.

myHealthMart Mobile App, DIR Estimator Help Pharmacies Manage Their Business

Since myHealthMart(SM) launched, more than 80 percent of Health Mart stores are using the platform to proactively manage their business. To date, 4,000 registered stores and more than 7,000 individual users are using myHealthMart to improve their clinical and business performance and profitability.

Designed to extend the user experience and ability to receive timely alerts, key updates to myHealthMart include an iOS Mobile App. The myHealthMart app enables users to customize key performance metrics, to view store performance and set goals for each measure. Users can also manage inbound patient online refills and send “Rx-Ready” notifications direct to patients. In addition to the new mobile app, new functionality includes a DIR Estimator, which enables users to identify, track and plan when direct and indirect remuneration (DIR) fee amounts are being withheld to prepare for collection “claw backs,” and License Expiration Alerts. Another new tool helps users optimize purchasing by reviewing customized promotions and discounts specific to each pharmacy, including generics, and flu vaccine pre-orders. Multi-Store Performance Scorecards provide a comprehensive multi-store view that gauges performance against benchmarks, totals and averages.

Helping independent pharmacies excel clinically and run a successful business is at the core of Health Mart’s strategy. The new Results Optimizer(SM) tool, embedded in myHealthMart, will recommend resources and tools pharmacies can use to make practical changes to their business. “The Results Optimizer differentiates Health Mart by providing access to the right tools at the right time for our stores. The tool is designed to help customers develop a step-by-step growth plan, recommending action modules and support they need to maximize profits. We will be launching the first module on DIR fees here at McKesson ideaShare, with more modules to follow over the coming months,” said Crystal Lennartz, Health Mart’s chief pharmacist.

Leveraging Med Sync to Expand Clinical Services

Health Mart continues to showcase its unparalleled educational resources and support designed to help pharmacies implement and maximize Med Sync. Med Sync allows independent pharmacies to improve efficiency and increase capacity without adding staff. With the ability to proactively manage their workflow, pharmacists have more time to uncover causes of patients’ non-adherence and address them with Medication Therapy Management (MTM) and provide other services, generating additional revenue and improve patient outcomes.

Building on its popular physician-signed Collaborative Practice Agreement (CPA) program to cover immunizations, Health Mart has expanded to include customizable CPA templates which enable additional service delivery in the pharmacy and/or in local provider offices, as well as facilitating payment terms for collaborative drug therapy management services. Pharmacist CPA services templates are now available for all 50 states through myHealthMart, which pharmacies can customize and work with local providers to sign.

Health Mart is also showcasing new capabilities for the Physician Outreach Program, with new data within the online tool. New drug category information will enable pharmacies to see the top drug categories prescribed by local prescribers, improving their ability to target physicians based on the type of patients they see and the drugs they prescribe. New data also enables pharmacies to better identify other facilities the physician may be associated with and includes script data for veterinarians, podiatrists, and dentists. The new capabilities will be available in the Fall.

At the meeting, Health Mart is launching several new digital marketing solutions, including a Digital Listings and Reputation Management program, to help Health Mart pharmacies improve their online presence. Health Mart is offering free consultations with a digital expert from the Marketing Hub to review the health of the pharmacy’s online presence. The goal is to provide insights on how to make improvements to the pharmacy’s website, social media, and ability to be found online.

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