Ads & Circulation

Demographic Information

For 36 years we have published the only technology-specific magazine for the retail and institutional pharmacy markets. By advertising in ComputerTalk, you reach independent pharmacies, key decision-makers for computer-based products and services at large drug chains, supermarket chains, and mass merchandisers — as well as mail-order facilities and HMO pharmacists. A recent study by Deloitte found that 73% of people surveyed still preferred to read magazines in print. ComputerTalk’s technology brand is the perfect place for your message on your products and services that increase performance, efficiency, and profitability. The retail issue is distributed six times a year to a circulation of approximately 32,300. We maintain a digital presence across the Web, with social media, and by email.

2016 Buyers Guides

The Annual Buyers Guide features 800–900-word company profiles in advertorial format (edited to meet the magazine’s style). Includes tables based on company-provided survey.
All display advertisements in the Retail Buyers Guide (March/April 2016) must accompany a minimum of one profile page.
The Issue provides both a print and a digital presence. It is posted at the ComputerTalk website for a year and is the basis for regular feeds on Twitter based on profile page content. Content will be included on our new community site. Profile placements also allow vendors to request one webinar or podcast in 2016.

We also publish an annual Health-System Pharmacists Buyers Guide with a circulation of 14,000. 

We maintain a digital presence cutting across the Web, with social media, and email newsletters. Our Website is generating over 5,000 visits a week from our target audience and we maintain a curated email list with over 8,000 recipients.

Rate Sheet for Print Placements and Buyers Guide Profiles

ComputerTalk Rate Sheet 2016 ComputerTalk Rate Sheet 2016 (479 KB)

Information On Digital and Web Advertising Options


Vendor Feeds

2016 Editorial Calendar

ComputerTalk Editorial Calendar 2016 ComputerTalk Editorial Calendar 2016 (476 KB)

January/February 2016

Cover Story: Claims Management and Revenue Protection

Advertising closing date: Dec. 18, 2015 • Ad and editorial materials due: Jan. 9, 2014

March/April 2016

Annual Retail Pharmacy Buyers Guide Featuring Company Profiles

Vendors provide content for full-page profile pages; complete a questionnaire for tables included.

Profile and advertising closing date: Jan. 22 • Profile and advertising materials due: Feb. 22

Questionnaires due: Feb. 22

May/June 2016

Cover Story: Technology and thePatient Care Process*

Advertising closing date: March 25 • Ad and editorial materials due: April 25

Annual Buyers Guide for Health-System Pharmacists 2016

Featuring company profiles offering products and services to inpatient and outpatient pharmacists.

Vendors provide profile content; complete a questionnaire for tables included.

Profile and advertising closing date: June 3

Profile and advertising materials due: July 8 • Questionnaires due: July 8

July/August 2016

Cover Story: Annual Chain Market Report

Cover story based on the results of our exclusive survey of chain IT and pharmacy directors.

Advertising closing date: May 27 • Ad and editorial materials due: June 27

September/October 2015

Cover Story: The Impact of the Cloudon Pharmacy*

Advertising closing date: July 29 • Ad and editorial materials due: August 29

November/December 2016

Cover Story: Positioning Pharmacies for Success: The Technology Emphasis

Vendors and pharmacists tell us about their outlook for 2016.

Advertising closing date: September 12 • Ad and editorial materials due: October 10

All issues, except the Buyers Guide, include Industry Watch and PeopleTalk, and we encourage you to send us press releases on new products, milestones, and announcements of new hires and promotions for these sections of the magazine. We also welcome ideas for feature stories that run in each issue.

For more information about a specific issue, contact Maggie Lockwood, director of production,; or Will Lockwood, senior editor,

*These cover story topics are tentative and may change in response to market developments.