| Outbound Messaging: Expanding Your Phone’s Potential Workflow Role | | Print | |
The benefits of automating
phone communications are no longer just at the front end of the
prescription-filling proces. Pharmacists are now putting their
phones to work managing outbound calls that help with such tasks as
will-call management and opt-in automatic refill programs.
Managing incoming calls with an interactive voice response (IVR) system has become a mainstay at many pharmacies. IVR can smooth the intake workflow by, for example, routing calls efficiently and accepting refills at all hours and placing them into a refill queue. Automating certain basic phone tasks allows pharmacy staff to focus on the critical calls and, most importantly, reduces the distractions from the tasks at hand in the pharmacy itself. The benefits of automating phone communications are no longer just at the front end of the prescription-filling process, though. Pharmacists are now putting their phones to work managing outbound calls that help with such tasks as will-call management and opt-in automatic refill programs.Pickup RemindersPharmacist Russell Gellis is the owner of Apthorp Pharmacy, an upscale, apothecary-style store on Broadway in New York City. "We're a pretty busy store," Gellis says, "and we have a lot of prescriptions that sit in will-call, which is very frustrating." Recently, however, Gellis has had some help tackling this problem, in the form of an interface between his HBS workflow system and his TeleManager Technologies IVR, which creates outbound reminder calls. "We activate the function through the IVR based on our workflow's will-call file," Gellis explains. Calls begin after a period specified by Gellis, with a total of three calls made within the two weeks that prescriptions are permitted to remain in will-call. "After two weeks, we'll typically reverse the prescription and return the item to stock," says Gellis. "But sometimes we'll make a call ourselves." Tasking the IVR with these outbound reminders is a big improvement over the process Gellis used before. "We never made reminder calls," he says. "When it's busy you don't have time to sort through the bins and figure out who needs to be called."Meanwhile, on the other coast, pharmacist John Bruce, owner of Cal-Med Pharmacy in Mission Viejo, Calif., is having a positive experience with outbound calling software from MarketTouch Media. Cal-Med is a high-volume pharmacy that offers compounding, DME, wound care, and nursing home services. Bruce is certainly in agreement with Gellis on a key motivation for outbound messaging: Keeping track of the prescriptions ready for pickup can put a real strain on a pharmacy's workflow. Bruce's solution to his problem works this way: Each Thursday a staffer generates a report of all the prescriptions that have remained in will-call over the last week. Each of these prescriptions - typically between 25 and 40 - has a phone number associated with it that gets entered into the MarketTouch Media software, which then generates reminder calls. "I've programmed the message with my own voice," Bruce says. "This is critical because I want patients to hear a voice that they recognize and trust." Bruce maintains full control over when calls are made, choosing to have them go out between 10 a.m. and 4 p.m. to minimize annoyance. "We know people don't like getting a call early in the morning or during dinner," he says. "And we actually prefer to get answering machines, which we typically do during the middle of the day." The response is strong, according to Bruce. "We definitely get calls back because of these reminders, sometimes almost immediately," he says. "People will say ‘I forgot,' ‘I'll be right in to pick it up,' or even ‘‘I don't want it.'" No matter what the response, the point is that Bruce gets one. It is a much more efficient way to handle will-call management than simply waiting two weeks to see what needs to be returned to stock. Refill RemindersPickup reminders aren't the only use that Bruce gets out of outbound messaging. He is also deploying the technology to run an automatic refill program, which he calls auto-fill. Legally, Bruce explains, he can't fill a prescription and create a sale without the patient's approval. But he has many patients who are happy to have help with the job of making sure that their maintenance medications are refilled. Once patients opt in to Cal-Med Pharmacy's auto-fill program, Bruce flags the files, as well as the specific medications that will be part of the program, in his pharmacy system. Then, every morning, his staff prints out a list of the prescriptions eligible for refill through the program. Once again, patients' phone numbers go into the MarketTouch Media software, and calls go out asking for refill approval. This not only a valuable patient service, Bruce explains, but it also helps drive efficiency in his pharmacy. "We're open from 9 a.m. to 9 p.m.," he says. "We can run the auto-fill report when things are slow, which means that we're using our time well." And the volume the program generates even allows Bruce to get more out of his investment in robotics.Perhaps just as important as the efficiency they bring, the pickup reminder calls and auto-fill program have both been overwhelmingly accepted by his patients, notes Bruce. "Our goal is to guarantee that people can pick their prescriptions up when they walk in, without any issues," he says. Now that's a way to wrap up the workflow. |
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and sponsored by Parata Systems. Gensler came to talk with independent
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by Brad Ordener With each passing year healthcare and other industries are becoming more and more reliant on technology. Pharmacy is one industry that is particularly dependent on new innovations to keep up with increasing demand. As this reliance on technology increases some unique problems are emerging that are slowing progress and making it difficult for pharmacy owners to change pharmacy systems. The technological landscape in pharmacy could be improved significantly with ... | |
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| Technology Perspectives: Pharmacy and Healthcare Reform |
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Sponsored by Emdeon
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| E-Prescribing: An Update |
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In this interview, eRx Network's VP of Clinical Services, Rick Sage, talks to ComputerTalk senior editor Will Lockwood about where he sees ePrescribing right now and the role companies like eRx play as adoption increases. &... | |
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| Technology and the Pharmacy School Curriculum |
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QS/1 user Richard Stryker, of Bayshore Pharmacy in Atlantic Highlands, N.J., anticipates that his IIAS-compliant POS system is going to help his customers help others. Here's how he tells this story.
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| Meeting the FSA Challenge with flexTRAX |
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| Better Marketing: You Can Start Now |
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| Summer Roundup: Technology Support Services on Call |
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| Summer Roundup: Investing Wisely in Workflow |
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| Summer Roundup: How to Tighten Up Your Inventory |
Jonathan Rider, owner of Rider Pharmacy in Fairmont, W.Va., is a firm believer in perpetual inventory. He took a few minutes at the Cardinal RBC in Orlando, Fla., to talk to ComputerTalk’s Will Lockwood about Cardinal Inventory Management (CIM), how he uses Kirby Lester counting technology to speed through the daily counts that are the basis for this inventory tracking method, and the financial and operational improvements he’s seen.
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| Pharmacy Facing New Compliance Challenges |
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| Five Questions: The Buzz Around E-Prescribing |
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| Outbound Messaging: Expanding Your Phone’s Potential Workflow Role |
| The benefits of automating phone communications are no longer just at the front end of the prescription-filling proces. Pharmacists are now putting their phones to work managing outbound calls that help with such tasks as will-call management and opt-in automatic refill programs. | |
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| Workflow and the LTC Pharmacy |
Pharmacies serving the long-term care market are likely to have special workflow requirements. Read on for vendors' views on the key elements to maximize LTC safety and efficiency. | |
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| What's New: The Latest Workflow Features |
Workflow technology is constantly evolving. Here are some details on the latest enhancements that vendors have added to their offerings. | |
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| Beyond Claims Adjudication: Why to Expect More from Your Switching Service |
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| Differentiating Independent Pharmacy: Natural Health, Loyalty Programs, and a Real Web Presence |
In this interview with ComputerTalk senior editor Will Lockwood, PharmacistsOnLine CEO David Knaggs offers his views on how independent pharmacists can improve their competitiveness by turning their attention to tested marketing tools and to product lines that have not traditionally been a big part their business. | |
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| Pharmacy Viewpoint: McKessons Stanton McComb |
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| Five Questions On: Trends in Technology for the Consultant Pharmacist |
In this interview with ComputerTalk's Maggie Lockwood, the American Society of Consultant Pharmacist’s Carla Sexton, R.Ph., CGP, assistant director, policy and advocacy, along with consultant and ASCP board member Shelly Spiro, R.Ph., FASCP, talk about the ways evolving technologies, from web-based interfaces to the LTC e-prescribing pilot, are impacting the consultant pharmacist. | |
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Steve
Bieszczat is senior VP of marketing at Epicor. He has been with the
company for 25 years and has worked with POS for all of that time. He led the
initiative to take Epicor into the pharmacy market, because he thought the
market was under-served at POS. In this interview with ComputerTalk senior editor Will Lockwood, Bieszczat talks about how
he sees POS encompassing inventory, price, and margin management, as well as
reporting. He outlines ...
Ateb, based in
Raleigh, N.C., first got into the pharmacy industry to apply large-scale
telecom solutions to the pharmacy department. Twenty years later, the company
has carved out a niche for itself in pharmacy, and maintains a vision to provide
tools that allow pharmacists to communicate with their patients, and to manage
their healthcare as well. The company's VP of sales and marketing, Debbie
Sheppard, talks about the company's growth.
<...
Matt
Reichert is CEO of Health Market Science, a provider of solutions that leverage
the industry's most comprehensive and accurate prescriber database. Reichert
has managed the launch of several new products, overseen aggressive revenue
growth at the company, and been instrumental in developing the infrastructure
and staff to support company growth. Reichert sat down recently with John
Becker, representing ComputerTalk, to
discuss the new provider data requirements defined in CMS-4157 and how the
industry ...
Nathan
Mott, president of McKesson Pharmacy Systems and Automation, has been with
McKesson for over 17 years and is currently responsible for all retail pharmacy
software and automation. Joe Montler is VP of marketing strategy and business development
for McKesson Pharmacy Systems and Automation. ComputerTalk's Will Lockwood spoke with both during ideaShare 2012
about trends in technology and opportunities for community pharmacy.
Lathe Bigler serves as Emdeon's senior director of clinical services
for the pharmacy services division. He has more than 15 years of experience in
healthcare and information technology. He recently spoke with ComputerTalk's Will Lockwood about the
latest efforts to improve the availability of patients' health and medication
information across the healthcare continuum.
Shay
Reid is VP of operations for AmerisourceBergen. A ten-year ABC veteran, Reid is
responsible for operational strategy development and for implementing
technology and processes that help ensure patient safety, cost-effectiveness,
and on-time delivery to more than 20,000 pharmacies and other healthcare
providers. Reid played a key role in defining ABC's efforts to identify
solutions for Florida pedigree and California track-and-trace. Most recently,
Reid worked alongside industry colleagues in the Prescription Drug Security
Alliance (PDSA) to identify ...
David Abrams has developed extensive expertise in retail over the course of his career, starting in 1978 when he became the assistant manager of his first RadioShack. He continued with that company for 11 years and then spent two to three years each with Bradlees, Caldors, Ames, Bed Bath & Beyond, TJ Maxx, and CVS before moving to Sarasota, Fla., and beginning to work for Davidson Drugs, where he's been with for the past ten years. He ...
Medication adherence has a prominent role in the current national conversation about healthcare. In this interview FLAVORx CEO Stu Amos talks with ComputerTalk senior editor Will Lockwood about the role flavoring liquid medications can play in promoting adherence, and some of the challenges to making this process more efficient in order to increase its availability.
The McCoys were generous enough
to provide a number of examples that show just the sorts of errors they are
seeing in the e-prescriptions coming into their pharmacy. Read on to see the prescription as received
and the McCoys' comments. If you haven't read the story in the Jan/Feb 2012 issue, titled "The E-Prescribing Learning Curve: One Pharmacy's Experience," you can find it <...
ScriptChek was founded a little over eight years ago when
CEO Stacy Kaufman saw an opportunity to improve how well patients understand
their prescription medications. First came the company's extended tab label,
which provides more real estate for printing information. The most recent
development is a 2-D printable image library that can be printed on vial labels
and patient information leaflets. In this interview ComputerTalk senior editor Will Lockwood finds out about Kaufman's
...
Chad Hammerstrom, Net-Rx CEO, started out in pharmacy
working as a box boy for Hi-School Pharmacy in Vancouver Wash. Hammerstrom, who
grew up on the systems side of the business, reports originally being more IT
focused. Hammerstrom has built
Net-Rx into a company with a broad portfolio designed to provide pharmacies
with operational support in areas such as pricing and claims reconciliation. ComputerTalk senior editor Will Lockwood
caught up with Hammerstrom recently to find out ...
Michael Busch has been involved in pharmacy for a long time.
For starters, he has a pharmacy degree himself. Then he was the founder of
Medicine Shoppe International, which he sold to Cardinal Health in 1995. Next
he developed software to monitor third-party prescription reimbursements for
independent and small chain pharmacies, a business that he also sold to
Cardinal Health - this time in 2005 - and that is now operated under the Profit
Leader name. Not surprisingly, retirement doesn't suit ...
HCC, a long-standing competitor in the pharmacy management
software arena, and FDS, a company that's built a presence in the relatively
young field of pharmacy data management services, were both recently acquired
by Lagniappe Health, a Calvert Street Capital Partners company. In this interview, ComputerTalk Senior Editor Will Lockwood ...
We checked in with Retail Management
Solutions' (RMS) Chris Gage, who is about six months into her two-year road
trip across America visiting RMS' independent pharmacy customers. She shares
some of the opportunities she's uncovered for how technology vendors can better
support independent pharmacy and a few thoughts on what she's found sets these
pharmacists apart. You can follow Chris's travels by visiting
Michael Bronfein, CEO of Remedi
SeniorCare, reached out with three priorities and one challenge that
will be his focus for the 2012. Remedi
SeniorCare is the seventh largest LTC pharmacy in the country and is
based in Baltimore, Md.
Chuck Wilson, VP of operations for Health Mart, grew up in a
family that owned an independent pharmacy. He eventually got a pharmacy degree
from the University of Iowa and then gained experience working in operations
for several of the big chains, including a 13 year stint at Target during which
time the pharmacy business grew from 114 to 1,400 locations and he studied the
ins and outs of branding and running retail establishments. During McKesson's 2011 ideaShare,
Wilson talked with ComputerTalk
senior editor Will Lockwood about ...
Lonny Wilson has quite a bit of experience
working with third-party payers and claims data on behalf of independent
pharmacy. Wilson is both a retail pharmacy owner and a practitioner of pharmacy
and CEO of PPOk and Rx Linc. In this interview with ComputerTalk Senior Editor Will Lockwood, Wilson talks about the
current challenges pharmacies face negotiating contracts and preventing and
responding to audits, and the opportunities available in better managing
pharmacy ...
For the past 30 years, DataScan
Pharmacy's founder and president, Alex Minassian, has watched the technology
that pharmacists use change along with the business model. Today, the
self-taught programmer is scaling back his involvement and handing off the day-to-day
operations to his son Kevin, now VP of the Holbrook, N.Y., company. Alex and
Kevin agree: The pressures on pharmacists has changed so much that a pharmacist
today has to be as much an innovative business thinker as a ...
Tammy
Devine, M.B.A., brings an in depth knowledge of pharmacy software and
automation to her new role as president of QS/1. Over the course of almost 30
years with the company Devine has applied her background in computer science to
finding technology solutions that support the clinical practice and the
business of pharmacy. She's learned the business and the market by having several
different roles at QS/1. Devine spoke with ComputerTalk
Jae Chung,
M.B.A., of Sensor Synergy has a background as an industrial engineer designing
workflows in high volume manufacturing environments. For the past 10 years he
has focused on pharmacy - visiting over 500 pharmacies. He brings an emphasis
on assessment of workflow, design, and automation, as well as business strategy
development. Jae has recently completed a study of the impact of packaging type
and dispensing cycle on long-term care (LTC) pharmacy costs and spoke with ...
Cloud computing is popular topic these days, with companies
announcing new offerings "in the cloud" on a regular basis.
Even if you already use cloud-based services, and there are many out there,
it's worth not only trying to understand better just what it is this concept
means, but what the impact can be for pharmacy. To find out more about
the cloud, we checked in with Mark Carvajal, the founder of a new outfit ...
You may be wondering what it takes to have an "app for that"
in your pharmacy operations. The mobile devices in the hands of your customers
and patients offer real opportunity when apps are approached with the appropriate
strategy. In this interview with Dan Grace, Acclaim Mobile's senior business
development manager for premise and hosted solutions, ComputerTalk senior editor Will Lockwood hears about what you can expect from these apps and how to ...
Ian Shendale, CEO of Med Time Technology, the co-creator of
the Pill Timer prescription closure caps, speaks with ComputerTalk
Senior Editor Will Lockwood about the issue of medication regimen adherence.
Shendale outlines why this may be the critical issue facing patients,
providers, and the healthcare system as a whole and what Med Time and partner
Rexam are doing to support patients taking their medications as prescribed.
One of the features of the 2010 McKesson Trade Show in Las Vegas was a
continuing education presentation give by industrial engineer Robin Gensler,
and sponsored by Parata Systems. Gensler came to talk with independent
pharmacists about how they can best analyze their operations, and develop
methods for making educated decisions about workflows, staffing, and
technology. Gensler made several interesting observations about what you can
learn using the right methods. For example, Gensler mentioned studies that
showed that the ...
My name is
Bryan Samuels and I am the technology director for a company called
Modern Health. We are a privately held, specialty pharmacy company
located in Southern California. Our company owns and operates six
different specialty pharmacies each catering to its own specific
demographic and/or disease state. Collectively, we dispense over 1.5 million prescriptions a
year.
A recent conversation with Bob Moser, R.Ph., supervisor
of pharmacy clinical systems for Winston Salem Healthcare Pharmacy,
brought up the topic of checklists and their potential to improve
pharmacy operations. The topic came to Moser's attention from several
sources, including reading airline captain Chesley Sullenberger's book
"Highest Duty: My Search for What Really Matters." In this interview, ComputerTalk
senior editor Will Lockwood talks with Moser to find out more about ...
Pharmacist and owner Jimmy Yuen recently installed dispensing automation at his Advance Medical Pharmacy in Walnut Creek, Calif. In this audio slide show, he talks about the decision process that led him to select Kirby Lester’s new KL60 and his decision to to invite his independent colleagues for a first-hand look at this technology.
In this interview, pharmacist Jay Lalkiya talks about how he's using
a tool called myPharmacyTrainer to educate his staff at Apalachin
Pharmacy about how to improve store operations and how best to interact
with customers. This tool offers 22 modules that recreate scenarios
commonly encountered by pharmacy staff and employs an interactive,
audio/visual educational approach.
For the last twelve months, many independent pharmacies have
struggled over the decision of whether to register their pharmacy under the 90% Rule, or invest in an IIAS certified point-of-sale. For one reason or another, many pharmacies opted for the 90%
Rule. It seemed like a logical
choice. No expensive
point-of-sale, no major changes, just a little complicated paperwork and it is
back to business as usual. For some,
this has worked out. For others,
FSA card declines have ...
Pharmacies already have OTC items in their stores, and with a little
planning and proper placement, those standard items can turn into added sales
at the POS.
This letter from Integra CEO Kevin Welch is in response
to the article written by Kapali Eswaran in the September/October 2009 issue of ComputerTalk
regarding "What to Look for in a Paperless System."




The mobile technology initiative in
Long-time independent pharmacist Bob Graul has made some big changes and taken a new direction recently. In this interview with ComputerTalk senior editor Will Lockwood, Graul talks about the process of selling his pharmacies and how this motivated him to get involved in his current project: 
You're probably aware that as of January 1, 2009 there will be new rules for pharmacies processing payments for items eligible for FSA/HRA spending. If you have a point-of-sale (POS) system, you'll need to make sure it is IIAS compliant and that your system has been certified. If you don't have POS, then you may be looking for another solution. In this interview, Retail Management Solutions President Brad Jones and KeyCentrix ...
Managing a pharmacy's front-end can be a time-consuming and complex task. But there are ways to make life easier. In this interview with ComputerTalk's Maggie Lockwood, ECRS President Peter Catoe talks about how the company's Supplier Gateway can connect its Catapult point-of-sale (POS) system with supplier ordering systems to reduce the time spent on ordering, pricing, and other activities.


In this interview with ComputerTalk's Will Lockwood, DAA VP for business development Abrar Kazmi talks about the company's new OnClickTech Support offering, which offers remote PC support. This is a joint venture with Team 9 Global Serivces, and is something a little different for ...
McKesson Pharmacy Systems' (MPS) president Stanton McComb took time during the most recent McKesson Trade Show in Las Vegas to answer a series of questions from ComputerTalk's Will Lockwood about what the centrally-hosted EnterpriseRx pharmacy management product, already deployed in the chain setting, offers for independent pharmacy.
Pharmacist Doug Kaleugher opened Med-Fast Pharmacy 1990. Since then the business has expanded to 22 pharmacies in western Pennsylvania, with a mix of standard prescription services, retail, long-term care, and compounding. In this interview with ComputerTalk's Will Lockwood, Kaleugher talks about the big role dispensing automation has played Med-Fast's growth. He also offers strategies for introducing automation into your pharmacy and his take on the benefits of some of the newest dispensing technology out there.
Dave Burke R.Ph, M.B.A., pictured at left in blue, owner of Dave’s Pharmacy in Marysville, Ohio, took some time out at the recent Cardinal RBC to talk with ComputerTalk's Will Lockwood about his decision to a install a workflow management system and the benefits he has seen. Dave’s Pharmacy fills an average of 400 prescriptions per day, with peaks on some ...
Jonathan Rider, owner of Rider Pharmacy in Fairmont, W.Va., is a firm believer in perpetual inventory. He took a few minutes at the Cardinal RBC in Orlando, Fla., to talk to ComputerTalk’s Will Lockwood about Cardinal Inventory Management (CIM), how he uses Kirby Lester counting technology to speed through the daily counts that are the basis for this inventory tracking method, and the financial and operational improvements he’s seen.
Joe Ross, director of business services at McKesson Pharmacy Systems, talks in this interview with ComputerTalk senior editor Will Lockwood about existing and anticipated regulations that are changing what drug sales pharmacists are required to log. State and Federal regulations that require tracking the sale of non-prescription methamphetamine precursors have contributed to a demonstrable reduction in the illegal use of these drugs. More regulation may be in store, since the FDA is currently considering a behind-the-counter class of ...
Here is an overview of the big questions about e-prescribing that
pharmacists were asking Speed Script’s Heath Reynolds during the 109th
NCPA meeting in October. Reynolds, director of business development,
talks here of the nuts and bolts of taking e-prescribing from theory to
practice.
ComputerTalk senior editor Will Lockwood caught up recently with Marc Cohen, senior director of marketing for RelayHealth, to talk about what's happening in the world of claims processing and switching services.
It turns out that there are some interesting new additions being made that build on the transactional expertise and connectivity that are the core elements of these services.
McKesson Pharmacy Systems (MPS) President Stanton McComb sat down with ComputerTalk
senior editor Will Lockwood at the McKesson Pharmacy Strategies
Conference and Trade Show in Boston in July to talk about recent
changes at MPS resulting from the Per-Se Technologies acquisition, the
newest technology that MPS is offering, and the changes he sees ahead
for retail pharmacy practice.
Parata brought its RDS robotics directly to ComputerTalk recently, courtesy of its new mobile unit. The concept was developed over the past year as a way to reach out to busy community pharmacists.




