The word is that 2008 should build on a solid 2007. While the number of pharmacies remains constant, the push to increase efficiency and safety is ramping up. Even taking into consideration the uncertainty that AMP has injected into pharmacy operations, ComputerTalk's annual industry survey found a strong sense of optimism in the technology sector. Read the story .

Features

Independent Pharmacy Web Presence 101

by Karen Sulprizio

Setting up a Web site for your pharmacy is one thing. Creating a real Web presence is quite another. From providing dynamic content targeted to your customers to personalizing the look, the author outlines the keys to ensuring you're getting the most out of the Web.

Osborn Drugs: ucceeding by Thinking Differently

by Bruce Kneeland
Father and son Willie and Bill Osborn have built their pharmacy business by trying to think differently. This has meant making decisions that might appear counterintuitive at first. But the Osborns' success speaks for itself and, fortunately, they are happy to share some of their secrets.

Plus

History and a Modern Pharmacy Family
by Will Lockwood
Upgrading New Utrecht Pharmacy's Web presence has been a recent project for father and son Nathan and Mayer Maltz, part of their continuing efforts to enhance the service that they provide to their Brooklyn, N.Y., community. This family of pharmacists is also seeing another, more personal project come to fruition — a documentary movie that tells the story of how the Maltz family survived the Holocaust.

Departments

Publisher's Window

Is IT The Answer?

Industry Watch

George's Corner

Pedigrees: George's Perspective

Technology Corner

Is 2008 the Year of Health 2.0?

Viewpoints

BTC Drugs: Is There a Pharmacist Available?

Catalyst Corner

Cheers to Advances in Pharmacy and Science

Conference Circuit

• The American Society of Consultant Pharmacists Annual Meeting and Exhibition
• American Society for Automation in Pharmacy Annual Industry & Technology Issues Conference

PeopleTalk

Web Sites to Visit

Index of Advertisers