| E-prescribing Campaign Targets Consumers | | Print | |
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More than 26,000 pharmacies will soon start displaying window stickers, logos, and signage promoting “E-prescriptions Filled Here.” This nationwide campaign is designed to increase the number of prescribers using electronic prescriptions. According to SureScripts only 6% of physicians actively e-prescribe. This grassroots campaign to educate consumers on the benefits of electronic prescriptions could motivate them to ask their physicians about e-prescriptions. One goal of this promotional effort is to encourage patients to find out if their physician is currently e-prescribing by going to www.LearnAboutEprescriptions.com. They type in their ZIP code to see which physicians are on the list. Patients will be encouraged to direct their physicians to www.GetRxConnected.com, a Web site launched by several leading physician groups to spark interest in e-prescribing. |
