 Whether you have a real interest in marketing or simply recognize it as a necessity, there are a variety of strategies that use technology to improve the visibility of your pharmacy’s services and products and build your business. You may look to your vendors and trading partners for help, or you may be able to use features in systems already in place. Find out what’s working for pharmacists right now.
Read the complete issue online now.
Features
by John Becker
Getting a handle on costs — staffing, facilities, and technology, for instance — is an important part of running a successful pharmacy. But are you paying the attention you should be to your drug purchasing costs? Read about how three New England pharmacists are using a Web-based tool to make sure they’re buying their prescription drug inventory at the lowest costs they can.
by Will Lockwood
Beta testing plays an important role in ensuring that market-ready technology has the final stamp of approval from pharmacists who’ve used it in the real world. Read about how Chicago pharmacists Bill and Jason Mattson beta-test counting technology at Ballin Pharmacy and how they’ve seen it evolve over the years.
by Bruce Kneeland
Lewis zeidner has developed a novel approach to building a pharmacy chain: buy successful independent stores whose owners are willing to stay on as managers and then change as little as possible of what the customers see. But behind the scenes, Zeidner invests in state-of-the-art technology, creating a standard platform designed to improve operations and the work environment.
Departments
The Next Phase of HIPAA
The Politics of Healthcare
The H1N1 Virus, ARRA, and HIPAA Interact in a Web 2.0 World
The N.Y. Multilingual Requirement: More Responsibility for Pharmacy
Developing Leaders and Leading Change
The American Pharmacists Association (APhA) 2009 Annual Meeting & Exposition in San Antonio
New! Podcast
Listen to an interview with Valu-Med Pharmacy's Justin Wilson: Strategies for Managing Prescription Pricing and Patients' Prescription Costs
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