Retail Management Systems (RMS) has begun a tour of the United States to visit its customers in their pharmacies. To make this happen, Chris Gage, VP of operations for the company, sold her home and purchased an RV. While visiting small and mid-sized pharmacies, she hopes a side benefit will be learning how to improve the company's products.

"By speaking with our customers face-to-face, we will be able to build a stronger relationship," says Gage. In commenting on this new customer campaign, Brad Jones, president and CEO of RMS, says, "Pharmacists value personal interaction. They meet with dozens of customers a day and build meaningful relationships with the people who visit their stores. We feel that those values shouldn't be lost in an age of e-marketing, Facebook, and teleconferences."

Gage is starting her tour on the West Coast, traveling south from Vancouver, Wash., to the San Francisco Bay area and onto Los Angeles.

RMS is based in Olympia, Wash., and its products include a range of point-of-sale systems to fit the needs of all sizes of pharmacies.