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Digital Channels That Engage Patients |
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If you haven't already, it's definitely time to get a handle on patient-oriented digital communications and marketing channels such as the Web, email, and social media. There are different ways to get started and move ahead, from do-it-yourself solutions to hiring people dedicated to promoting your pharmacy through these channels. Find out what five different pharmacies are doing and why they believe digital channels offer a significant new way to stay connected with patients.
Features
by Maggie Lockwood
Kapler's Pharmacy recently celebrated 65 years in business. Owner Sam Kelly isn't resting on her laurels, though. She's expanded OTC offerings and opened a sister store featuring recycled and "green" products. She's looking to her POS system to position this independent pharmacy for the future.
by Will Lockwood
Pharmacists Marge and Rick McCoy are receiving the majority of new prescriptions electronically at their Lopez Island Pharmacy. This has turned their practice into something of a laboratory in which they are seeing what happens when this important technology is put into broad use. Not surprisingly, it turns out that there's a lot of work to be done when you completely revamp the way prescriptions flow from prescriber to pharmacy. Find out what the McCoys are seeing, and how they are working with local prescribers to get e-prescribing to reach its full potential.
Departments
Publisher's Window
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Pedigrees and Such
Practice Opportunities to Consider in 2012
Positive Technology News Starts 2012
Ways to Address Medication Adherence
The American Society of Consultant Pharmacists 2011 Annual Meeting and Exhibition
American Society for Automation in Pharmacy 2012 Annual Industry & Technology Issues Conference
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