Physicians Interactive and McKesson Patient Relations Solutions are collaborating to support Physician Interactive's eCoupon platform. eCoupon is one of the first automated pharmaceutical voucher and coupon distribution solutions for clinicians who use electronic health records and e-prescribing software.

The collaboration between the two companies creates the opportunity to increase healthcare provider access to Web- and mobile-based patient adherence and support programs.

The impact of coupons and vouchers at the point of care has been reinforced by industry research, including a recent physician survey by McKesson that found that 70% of physicians emphasize the importance of sharing medication discounts at the point of prescribing as a way to promote patient adherence.