The Hamacher Resource Group has added a new service to help retailers improve sales of health, beauty, and wellness (HBW) items. This is what the company calls its 360-Degree Expert Store Assessments to evaluate and score every factor that affects profitable retailing of HBW products. These assessments can lead to an Rx-treme Store Makeover, Hamacher's companion service that addresses the entire shopping experience, including such areas as store layout, competitive analysis, and strategic business development.

"Given our long history of improving the profitability of retailers' category management and customized strategic support, this service is a natural extension of our capabilities," says Dave Wendland, Hamacher VP. "Retailers of health, beauty, and wellness products know that they need to discover or create their own special wow factor in order to attract and retain shoppers, and we are helping them deliver that wow.