ECRS has agreed to integrate the Living Naturally Loyalty Genius program with the ECRS Catapult point-of-sale (POS) system. Pharmacies using the ECRS Catapult POS system will have access to promotional content from leading manufacturers in the natural products sector. According to David Williams, VP of loyalty services for Living Naturally, pharmacies will be able to run “bring them back” campaigns by offering shopping rewards, new product promotions, store inventory clearances, vendor rebates, and customer referral programs.

ECRS President Pete Catoe sees the Living Naturally program as a way to better leverage the pharmacy’s POS investment.