An Interview with Valu-Med Pharmacy’s
Justin Wilson
Sponsored by Emdeon
There’s a new breed of bargain shopping pharmacy customer who’s looking to minimize out-of-pocket prescription costs. These customers could be a young couple managing their high deductible healthcare savings account, a middle-age man who suddenly has no prescription coverage due to job loss, or a retired couple who really want to avoid “the doughnut hole.” When these price-sensitive customers transfer prescriptions to save a few dollars or use a coupon for “$25 off any new or transferred prescription,” both your pharmacy business and your patients suffer. What are your options to retaining your price-sensitive customers? And how can you make sure you are helping patients manage their prescription costs effectively? In this podcast ComputerTalk senior editor Will Lockwood talks with Justin Wilson, Pharm.D., from Valu-Med Pharmacy in Midwest City, Okla., about strategies for retaining price-sensitive customers while maintaining a pricing strategy that’s good for both the customer and the pharmacy.