Microsoft and Yahoo have decided to follow Google's lead by implementing a new policy that requires online pharmacies to be accredited by the National Association of Boards of Pharmacy's (NABP) VIPPS program in order for online pharmacies to advertise on Bing.com and come up on Yahoo's U.S. Sponsored Search results.

VIPPS, which stands for Verified Internet Pharmacy Practice Sites, was launched by the NABP to give consumers