Pharmacy First will now allow a pharmacy's patients to receive communications specific to a patient's treatment regimen. With the new FirstReminder program, patients will have the ability to set up their own refill and dosage reminders and have them directed to their choice of email or text. Pharmacy First network pharmacies can communicate these reminders, along with using the service to remind patients of upcoming sales and promotions. Because the patient opts into the program, all federal and state privacy concerns are covered, according to Brian Huckle, CEO of Wholesale Alliance LLC/Pharmacy First. The company has partnered with PageMinder, located in Nevada, Mo., to provide the service.