In order to make its pricing service more pharmacy specific, Rx-Net has refined its use of ZIP codes in identifying market price data, according to Chuck Cannata, president of the company, located in Shawnee, Kan. In addition, it has built in more pricing specificity for generic drugs in order to give the pharmacy the ability to price based on drug popularity. And pharmacy owners can now set their pricing markups based on the classification of drugs. Cannata says that this feature provides a way for independent pharmacies to price competitively with the large chains.

Cannata also reports that the company has redesigned its Web site to include new vendor links and other features to make for a more productive user experience.