RxTran (RIC International) has teamed up with Elsevier/Gold Standard to deliver prescription drug information in 14 native languages. Elsevier/Gold Standard provides 35,000 retail pharmacies with drug information through its MEDcounselor product, which will now allow pharmacists to provide directions for use and auxiliary warning labels in languages other than English.

“With over 9% of the U.S. population classified as having limited English proficiency (LEP), communicating prescription drug information in the patient’s native language is crucial,” says Brian Kratt, CEO of RxTran. The Department of Health and Human Services is keeping a close eye on civil rights and has determined that LEP patients are discriminated against when healthcare information is not provided to them in their native language. At the state level, legislation is being passed to address this issue.

The RxTran information is delivered through a software-as-a-service platform.