The core message of the campaign is that even if you are young, healthy, and don’t feel at risk for serious illness, get a flu shot for your family to help protect those who are more at risk, such as young children and the elderly.

Al Babbington, CEO of PrescribeWellness, notes that “the flu is responsible for approximately 200,000 hospitalizations and 25,000 deaths in the United States each year, yet only 46% of the population currently get flu shot immunizations.”

PrescribeWellness has tools for influencing patient behavior by educating and motivating patients toward vital healthcare habits such as adhering to prescribed medications, getting the recommended screenings and immunizations, and making small lifestyle changes necessary to improve health.

The company has worked with a number of state pharmacy associations that have helped to enroll more than 300 community pharmacies toward the goal of 1,000 pharmacies this year.

“We think it is important for pharmacists to have access to a program that highlights their role in the community, and at the same time we can use these examples with policymakers to expand understanding about how pharmacists contribute to the healthcare delivery system,” says Jon Roth, CEO of the California Pharmacists Association.

PrescribeWellness was founded in 2010, and the company’s automated digital intervention system delivers cloud-based communications to facilitate collaboration among healthcare providers, families, and other stakeholders to improve care and outcomes.