INDUSTRY WATCH: January/February 2014
Medicare Tools for the Independent Gain Traction
Matt Johnson and his partner, Flaviu Simihaian, decided to merge their common passion in programming with Johnson’s decade of experience in pharmacy to create an interactive Medicare plan comparison tool for the independent pharmacy market. iMedicare is a plan finder specifically designed for the iPad. The product, which they launched just about two years ago, supports Johnson’s mission: “To add extraordinary value to the profession of pharmacy by applying innovations with information technology.”
The current customer base is over 1,000 pharmacies, and iMedicare has performed over 100,000 plan comparisons. Customers not only use iMedicare inside their store, but often take it to retirement communities and nursing homes that they work with. This helps them market their services and bring more Medicare patients to their pharmacy.
“We chose the iPad because it’s still the dominant tablet choice for the healthcare professional,” says Johnson. “We’ve seen tremendous results in the interaction between pharmacists and their patients by using tablets to easily show them their Medicare costs, coverage, and when they will reach their donut hole and spend significantly more out of pocket for their medications.”