|INDUSTRY WATCH: January/February 2014
Publix to Use Ateb Time My Meds
Publix Super Markets, in the rollout of the company’s Sync Your Refills medication synchronization program, is using Ateb’s Time My Meds to manage the program. Time My Meds identifies eligible patients, guides them through the enrollment process, manages the ongoing synchronization process, and allows Publix to place automated calls or texts with prescription-ready reminders.
Ateb’s Time My Meds also provides key measurements that will allow Publix to improve the program across its 925 pharmacies.
Publix recently completed testing the Sync Your Refills program in its Atlanta division. “As both a supermarket and a pharmacy, we are focused on providing convenient programs and services to our customers,” says Maria Brous, Publix media and community relations director. “Our Sync Your Refills program, powered by Ateb’s Time My Meds, is designed to respect the time of our customers and continue to build on a strong relationship between patient and pharmacist.”
Debbie Sheppard, VP of sales and marketing for Ateb, says she is excited to see how pharmacy organizations like Publix are working to bring new, innovative ways to help pharmacy teams work closely with patients to address important healthcare issues. “With all the challenges in healthcare today, Publix demonstrates how integral pharmacy can be in helping patients achieve their healthcare objectives,” she says.