Media Kit

2021

Why ComputerTalk

The Intersection of Technology and Management

  • Technology Focus
    The only publication to showcase technology as the solution for the clinical, operational, marketing, and financial management of the pharmacy.
  • Thought Leadership
    Gain exposure through editorial, sponsored content, email marketing, case studies, and conference coverage.
  • Trusted Source
    For 41 years ComputerTalk has served as a trusted source on products and services that can trigger a buy decision. ComputerTalk reinforces your current users’ “buy decision” and influences new customers to learn more.

Catherine VandeVelde

ScriptPro Marketing Communications Manager

“We’ve been an advertising partner toComputerTalk for many years. The content covers what matters most to today’s pharmacists, showcasing timely and forward-thinking topics. That draws in a certain kind of readership, and our number one target audience — pharmacy decision makers. It continues to be a great partnership.”

Content Matters

  • Features, Industry News, White Papers
    White papers, guest authored articles, user group coverage, press releases, and more.
  • Interviews and Features*
    The Back Page: Full-page in print (subject matter expert or executive interview or white paper) with a jump to the web for content beyond one page.

  • Pharmacy/Forward: Features an interview and photos with a forward-thinking customer.
  • Digital Marketing*
    Webinars and Podcasts: Offers the ability to produce dynamic digital content either for a live audience or as a recorded content, fully embeddable in various digital channels.

*Sponsored content

Mike Stotz

Capsa Solutions, Kirby Lester
Senior Marketing Manager

“I ask pharmacy owners regularly what they read. This magazine almost always comes up.”

Editorial Calendar

2021 ComputerTalk Cover Stories

Subject to change.

January/February

The Power of Interfaces

Learn more about the technology interfaces pharmacists are glad they have, what you need to know to make sure you've got the interfaces you need, how to adjust when an interface changes your workflow, and more!

March/April

Retail Buyers Guide

This popular issue contains detailed company profiles, quick reference tables and a full online presence that garnered more that 170,000 impressions in 2019.

Download the media kit for more information

May/June

Workflow

The latest tools that pharmacies are using to ensure the consistent and correct dispensing, clinical, and business processes. Find out how you can be running your pharmacy more efficiently.

July/August

Chain Market Report

ComputerTalk’s exclusive report on chain technology priorities.

Check out the 2019 Chain Report here

September/October

Long-term Care Pharmacy

The latest trends in workflow, automation, billing, marketing, and clinical support modules.

Check out our 2019 LTC cover story here

November/December

What's Ahead For 2021

We'll check in with a range of pharmacy technology vendors, pharmacists, and market experts on key areas for pharmacy in 2021.

Check out the 2020 outlook here

January/February

March/April

May/June

Spotlight on Specialty Pharmacy

What's needed to open a pharmacy and/or add this to your pharmacy business. Content deadline: December 18

Retail Buyers Guide


This popular issue contains detailed company profiles, quick reference tables and a full online presence that garnered more that 240,000 impressions in 2020.


Content deadline: January 25

PSAOs


The latest ways PSAOs are supporting pharmacy efforts to build better, more efficient operations. Content deadline: April 16

July/August

September/October

November/December

Chain Focus


ComputerTalk’s exclusive content on chain technology priorities. Content deadline: June 11


Check out the 2020 Chain Report here

Long-term Care Pharmacy


The latest trends in technology and services for the LTC pharmacy market. Content deadline: July 23


Check out our 2020 LTC cover story here

Refresh the Pharmacy: Best Ideas for 2022


We'll find out what pharmacies are doing to refresh and recharge operations for 2022. Content deadline: October 8


Reach

• 6 times a year for retail
• Annually to health-system pharmacies
• Weekly eNewsletter
• 33,000+ circulation
• 5,000 digital subscriptions

Demographics

• Closed door/specialty: 300+
• Mail order: 500+
• Independents: 23,000
• Small/family owned chains: 7,500
• Large chain headquarters: 2,500*

* Those individuals with responsibility for pharmacy operations and IT decisions.
*Approximately 45% of the circulation includes those pharmacies servicing long-term care and assisted-living facilities.

Social Media

• Amplify your print presence with online channels
• Extend reach of your product highlight videos, webinars and thought-leadership podcast appearances.
• Presence on computertalk.com social media feed
• Feature content, case studies, and news in weekly eNewsletter