2021
Why ComputerTalk
The Intersection of Technology and Management
Catherine VandeVelde
ScriptPro Marketing Communications Manager
“We’ve been an advertising partner to ComputerTalk for many years. The content covers what matters most to today’s pharmacists, showcasing timely and forward-thinking topics. That draws in a certain kind of readership, and our number one target audience — pharmacy decision makers. It continues to be a great partnership.”
Content Matters
*Sponsored content
Mike Stotz
Capsa Solutions, Kirby Lester
Senior Marketing Manager
“I ask pharmacy owners regularly what they read. This magazine almost always comes up.”
Editorial Calendar
2021 ComputerTalk Cover Stories
Subject to change.
January/February
The Power of Interfaces
Learn more about the technology interfaces pharmacists are glad they have, what you need to know to make sure you've got the interfaces you need, how to adjust when an interface changes your workflow, and more!
March/April
Retail Buyers Guide
This popular issue contains detailed company profiles, quick reference tables and a full online presence that garnered more that 170,000 impressions in 2019.
May/June
Workflow
The latest tools that pharmacies are using to ensure the consistent and correct dispensing, clinical, and business processes. Find out how you can be running your pharmacy more efficiently.
July/August
Chain Market Report
ComputerTalk’s exclusive report on chain technology priorities.
September/October
Long-term Care Pharmacy
The latest trends in workflow, automation, billing, marketing, and clinical support modules.
November/December
What's Ahead For 2021
We'll check in with a range of pharmacy technology vendors, pharmacists, and market experts on key areas for pharmacy in 2021.
January/February | March/April | May/June |
|---|---|---|
Spotlight on Specialty Pharmacy | Retail Buyers Guide This popular issue contains detailed company profiles, quick reference tables and a full online presence that garnered more that 240,000 impressions in 2020. Content deadline: February 19 | PSAOs The latest ways PSAOs are supporting pharmacy efforts to build better, more efficient operations. Content deadline: April 16 |
July/August | September/October | November/December |
|---|---|---|
Chain Focus ComputerTalk’s exclusive content on chain technology priorities. Content deadline: June 11 | Long-term Care Pharmacy The latest trends in technology and services for the LTC pharmacy market. Content deadline: July 23 | Refresh the Pharmacy: Best Ideas for 2022 We'll find out what pharmacies are doing to refresh and recharge operations for 2022. Content deadline: October 8 |
How Does ComputerTalk Reach Readers?
Reach
• 6 times a year for retail
• Annually to health-system pharmacies
• Weekly eNewsletter
• 33,000+ circulation
• 5,000 digital subscriptions
Demographics
• Closed door/specialty: 300+
• Mail order: 500+
• Independents: 23,000
• Small/family owned chains: 7,500
• Large chain headquarters: 2,500*
* Those individuals with responsibility for pharmacy operations and IT decisions.
*Approximately 45% of the circulation includes those pharmacies servicing long-term care and assisted-living facilities.
Social Media
• Amplify your print presence with online channels
• Extend reach of your product highlight videos, webinars and thought-leadership podcast appearances.
• Presence on computertalk.com social media feed
• Feature content, case studies, and news in weekly eNewsletter