Media Kit

2019

Why ComputerTalk

  • Technology Focus
    The only publication to showcase technology as the solution for the clinical, operational, marketing, and financial management of the pharmacy.
  • Thought Leadership
    Gain exposure through editorial, sponsored content, email marketing, case studies, and conference coverage.
  • Trusted Source
    For 39 years ComputerTalk has served as a trusted source on products and services that can trigger a buy decision. ComputerTalk reinforces your current users’ “buy decision” and influences new customers to learn more.

Catherine VandeVelde

ScriptPro Marketing Communications Manager

“We’ve been an advertising partner toComputerTalk for many years. The content covers what matters most to today’s pharmacists, showcasing timely and forward-thinking topics. That draws in a certain kind of readership, and our number one target audience — pharmacy decision makers. It continues to be a great partnership.”

Content Matters

  • Features, Industry News, White Papers
    White papers, guest authored articles, user group coverage, press releases, and more.
  • Interviews and Features*
    The Back Page: Full-page in print (subject matter expert or executive interview or white paper) with a jump to the web for content beyond one page.

  • Pharmacy/Forward: Features an interview and photos with a forward-thinking customer.
  • Digital Marketing*
    Webinars and Podcasts: Offers the ability to produce dynamic digital content either for a live audience or as a recorded content, fully embeddable in various digital channels.

*Sponsored content

Mike Stotz

Capsa Solutions, Kirby Lester
Senior Marketing Manager

“I ask pharmacy owners regularly what they read. This magazine almost always comes up.”

2019 ComputerTalk Cover Stories

Subject to change.

Download the media kit for details.

January/February

March/April

May/June

Maximize Claims Payments

We will focus on system vendor tools to maximize claims payments, from prior authorizations and preedits to DIR fees.

Retail Buyers Guide

This popular issue contains company profiles. Download the media kit for more information.

Specialty Pharmacy

Estimates show 5% of prescriptions written are for specialty drugs. Technology gives community pharmacy a spot at the table in this growing market.

July/August

September/October

November/December

Chain Market Report

ComputerTalk’s exclusive report on chain technology priorities.

Long-term Care Pharmacy

The latest trends in workflow, automation, billing, marketing, and clinical support modules.

Risk Management

The best practices and services available to reduce a pharmacy’s chance of unpaid claims, prescription fraud, audits and more.

Reach

• 6 times a year for retail
• Annually to health-system pharmacies
• Weekly eNewsletter
• 33,000+ circulation
• 5,000 digital subscriptions

Demographics

• Closed door/specialty: 300+
• Mail order: 500+
• Independents: 23,000
• Small/family owned chains: 7,500
• Large chain headquarters: 2,500*

* Those individuals with responsibility for pharmacy operations and IT decisions.
*Approximately 45% of the circulation includes those pharmacies servicing long-term care and assisted-living facilities.

Digital and Social Media

• Amplify your print presence with online channels
• Extend reach of your product highlight videos, webinars and thought-leadership podcast appearances.
• Presence on computertalk.com social media feed
• Feature content, case studies, and news in weekly eNewsletter