Media Kit

2023

Why ComputerTalk

The Intersection of Technology and Management

  • Technology Focus
    Our print and digital platforms showcase technology as the solution for the clinical, operational, marketing, and financial management of the pharmacy.
  • Thought Leadership
    Gain exposure through editorial, sponsored content, email marketing, case studies, and conference coverage.
  • Trusted Source
    For 42 years ComputerTalk has served as a trusted source on products and services that can trigger a buy decision. ComputerTalk reinforces your current users’ “buy decision” and influences new customers to learn more.

More About What We Do

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Be Part Of The ComputerTalk Ecosystem And Make Your Presence Felt

  • Educate pharmacists about how your products and services can improve their operations and increase the level of care for patients.
  • Explain through custom content and illustrate through advertising.
  • Increase ROI with mixed media presence in ComputerTalk for the Pharmacist, at computertalk.com, and in social, video, audio, or email channels.
  • Increase digital impressions and top-of-funnel awareness through focused content supported with social media marketing and SEO.

Click Here To Download A Flip Book That Tells You More!

Catherine VandeVelde

ScriptPro Marketing Communications Manager

“We’ve been an advertising partner to ComputerTalk for many years. The content covers what matters most to today’s pharmacists, showcasing timely and forward-thinking topics. That draws in a certain kind of readership, and our number one target audience — pharmacy decision makers. It continues to be a great partnership.”

Content Matters

  • Features, Industry News, White Papers
    White papers, guest authored articles, user group coverage, press releases, and more.
  • Interviews and Features*
    The Back Page: Full-page in print (subject matter expert or executive interview or white paper) with a jump to the web for content beyond one page.
  • Pharmacy/Forward: Features an interview and photos with a forward-thinking customer or your subject matter expert.
  • Digital Content*
    Guest Blog Posts, Industry News, Video, and Audio: Pick the format and we'll help you create dynamic digital content the brings your message to our readers.

*Sponsored content

Editorial Calendar

2023 ComputerTalk Cover Stories

Subject to change.

January/February

March/April

May/June

Diversifying Pharmacy Revenue

Retail Buyers Guide

Healthcare Supply Chain

We'll look at the key technologies pharmacies are using to build revenue streams outside of prescription dispensing.

This popular issue contains detailed company profiles, quick reference tables and a full online presence.

What are the current best tools for managing the pharmacy's supply chain, from Rx and front end purchasing and inventory management to DSCSA and more.

Content Deadline: December 16

Content Deadline: February 15

Content Deadline: April 28

July/August

September/October

November/December

Chain Focus

Long-term Care Pharmacy

 Best Ideas for Pharmacies In 2024

ComputerTalk’s exclusive content on chain technology priorities. 

The latest trends in technology and services for the LTC pharmacy market. 

We'll find out what pharmacies are doing to refresh and recharge operations for 2024.

Content deadline: June 30


Check out the 2022 Chain Report here

Content deadline: Aug 18


Check out the 2021 LTC story here

Content deadline: October 20

January/February

Diversifying Pharmacy Revenue

We'll look at the key technologies pharmacies are using to build revenue streams outside of prescription dispensing.

March/April

Retail Buyers Guide

This popular issue contains detailed company profiles, quick reference tables and a full online presence.

Download the media kit for more information

May/June

Healthcare Supply Chain

What are the current best tools for managing the pharmacy's supply chain, from Rx and front end purchasing and inventory management to DSCSA and more.

July/August

Chain Market Report

ComputerTalk’s exclusive report on chain technology priorities.

Check out the 2022 Chain Report here

September/October

Long-term Care Pharmacy

The latest trends in technology and services for the LTC pharmacy market.

Check out the 2021 LTC story here

November/December

Best Ideas for Pharmacies In 2024

We'll find out what pharmacies are doing to refresh and recharge operations for 2024.

How Does ComputerTalk Reach Readers?

Can't view the Google Data Studio metrics? Click here to open a version in a new browser tab.

Reach

  • 6 times a year for retail
  • Annually to health-system pharmacies
  • Weekly e-Newsletter
  • 26,000+ print circulation
  • 75,000+ website visitors per year
  • 5,000+ digital newsletter circulation

Demographics

  • Closed door/specialty: 300+
  • Mail order: 500+
  • Independents and small owned chains: 23,000*
  • Large chain headquarters: 2,500**
*Approximately 45% of the circulation includes those pharmacies servicing long-term care and assisted-living facilities. 
** Those individuals with responsibility for pharmacy operations and IT decisions.

Social Media

  • Amplify your print presence with online channels
  • Extend reach of your product highlight videos, webinars and thought-leadership podcast appearances.
  • Presence on computertalk.com social media feed
  • Feature content, case studies, and news in weekly eNewsletter

More About ComputerTalk Readers

Here are some areas where we see a lot of potential for the coming year. Let us know which you think are the top priority!

Top 10 Reader Interest Categories

  1. Health Tech
  2. Patient Management
  3. Administration
  4. Sales
  5. Government Regulations
  6. Logistics
  7. Supply Chain
  8. Medical Treatment
  9. Clinical & Diagnostics
  10. Mobile

Readership Seniority

Readership by Size and Revenue

Top 30 Reader interest Topics

  1. Pharmacy Management Systems
  2. Patient Adherence
  3. Retail Management
  4. Pharmacy/Prescription Systems
  5. Pharmacy Benefits Manager (PBM)
  6. Drug Quality and Security Act
  7. Health Care Supply Chain
  8. Managed Care
  9. Retail Pharmacies
  10. Automated Software Testing
  11. Wholesale Inventory
  12. Laboratory Revenue Cycle Management
  13. Medication Dispensing
  14. Biologic License Application (BLA)
  15. Pharmaceutical Distribution
  16. Texting
  17. Prescription Drug Monitoring Program (PDMP)
  18. Dangerous Drugs
  19. Healthcare AI
  20. Mobile Health (mHealth)
  21. Electronic Prescriptions for Controlled Substances (EPCS)
  22. Internet of Healthcare Things (IOHT)
  23. New Drug Application (NDA)
  24. Long Term Care (LTC)
  25. Laser Printers
  26. Primary Care Case Management (PCCM)
  27. Packaging Automation
  28. Clinical Decision Support (CDS)
  29. Digital Therapeutics
  30. e-Prescribing

View A Sample of Readership by Business Name

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