Hy-Vee-Health-MarketHy-Vee, Inc. has opened its first-ever Hy-Vee HealthMarket store at 375 South Jordan Creek Parkway in West Des Moines.

“We can’t wait for Hy-Vee customers to experience this new store concept, which offers products and services to meet all of their health and wellness needs,” said Matt Pertzborn, store director at the West Des Moines Hy-Vee HealthMarket. “Shopping for healthy lifestyle and personal care items while picking up your groceries has never been easier.”

This new healthy lifestyle store is approximately 15,700 square feet and will offer many of Hy-Vee’s original store format products such as fresh produce, high-quality meat and seafood, dairy and frozen food items. The Hy-Vee HealthMarket will also offer many health-related amenities, such as a full-service pharmacy, health clinic and hearing aid center, sports nutrition area and Aisles Online pickup.

In addition, the Hy-Vee HealthMarket will offer a hydration station that includes nitro coffee, kombucha and Bevi infused waters, as well as a nearly 3,000-square-foot Orangetheory Fitness center that will be adjacent to the store. The Hy-Vee HealthMarket will also feature Basin, a beauty brand specializing in all-natural bath and body products.

The store will be open 6 a.m. to 10 p.m., 7 days a week.



  1. Congratulations and much success on new format – opening. I am CEO of Animal Med Express (615-661-8616) and request the opportunity to introduce you to the value Animal Med Express can provide HyVee’s and your entry into the $15 billion animal Rx market. Note that 68% of all families have at least one companion animal. Animal Med Express can provide HyVee our animal Rx pharmacy capability resulting in your participation in this new profit center. Welcome your call. Thank you, Irwin

    • Hi Irwin,
      Thanks for your comment. Hy-Vee’s new market model does indeed look very promising. Pharmacy is a critical component of making a business a wellness destination.

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