MillerWhite Marketing’s turnkey Rx Retail Booster package, recently introduced, is designed to help community pharmacies compete with the drug chains. “The anchor product is a website built with a content management system that lets the pharmacy owner take control of content,” notes Bill White, co-owner of the company.

In addition to the customized websites, Rx Retail Booster also offers a social media component and a mobile app that can be downloaded for Android and iOS. The website can also be networked to the Rx30 and other pharmacy management systems and can be built to include an e-commerce component.