INDUSTRY WATCH: July/August 2014

Rx30 Extends Product Line

The partnership with CoverMyMeds, announced by AdvanceNet Health Solutions (ANSHealth), will provide automated prior authorizations (PAs) through its open-source enterprise pharmacy management system, ePostRx.

In a partnership with CADR+(Consult a Doctor Plus) concierge telemedicine, Rx30 will market the product to its 4,200-plus pharmacy users. CADR+ offers members 24/7 access to U.S.-trained and board-certified physicians anywhere in the United States. These physicians are available to speak with members within 14 minutes or less, and prescribe common drugs such as amoxicillin, Z-Paks, poison ivy cream, and pinkeye medication. The physicians will direct the prescriptions back to the Rx30 participating pharmacies.

Patients may be enrolled directly from within the Rx30 pharmacy management system for a cost of $19.95 a month. Pharmacies generate recurring revenue from their participation in the program.

Steve Wubker, president of Transaction Data Systems, the developer of the Rx30 system, says he sees growth in such concierge medicine because of the convenience it offers patients.

The company also announced integration of PDA USA in its system to give its users immediate prepopulated manufacturer application forms for patients to apply for free manufacturer-sponsored medications.