Highlights of the conference included networking with peers, the SoftWriters team, and industry sponsors. SoftWriters sent one-third of their team to present, train, and interact with customers. Customers experienced product training on topics of their choice and best-practice consulting — over the course of the conference, staff conducted more than 100 one-on-one appointments.
Keynote speaker Robbie Bach, innovation expert, former chief Xbox officer for Microsoft, and author of Xbox Revisited: A Game Plan for Corporate and Civic Renewal, shared proven business and leadership principles from his journey innovating within the larger Microsoft construct to help participants drive change and position their organizations as disruptors before someone else “Ubers” them.
The MHA RxPertise module, which SoftWriters will now support, was available for customers to see in the exhibit hall, and RxPertise team members led several of the clinical breakout sessions.
Attendees also heard their peers share best practices leveraging the FrameworkLTC suite of solutions in the customer panel session, and enjoyed networking during exhibiting receptions and events.