Front-End Focus

Loyalty Program Next on Agenda

Mike LaCombe, Majoria Drugs

“Next on our agenda for our ECRS POS is a loyalty program. ECRS Loyalty Bot does all kinds of data analysis. We’re going to be able to push emails and Facebook to customers based on very granular data that will also leverage what we’re already gathering in our market basket analyses. We’ll be able to import our pharmacy data into Loyalty Bot as well. That connection between our patient data and our sales and product rankings will allow us to better understand our customers. We’ll have insight into who our VIP customers are, and we’ll be able to create offers that really appeal to them, for example promotions for their preferred vitamins. That’s all there in Loyalty Bot right now and we know we need to be there.”