Tim Cook, President, SATO America
Tim Cook, President, SATO America

SATO, a leading global provider of Auto-ID solutions that empower workforces and streamline operations has announced the appointment of Tim Cook to the position of President of SATO America. An industry veteran of 25 years with six years as SATO America’s Sr. Vice President of Sales, Cook’s leadership accelerated growth and market expansion for the company. Earlier in his career, Cook held executive positions with Avery Dennison/Monarch, Zebra Technologies, and Honeywell AIDC.

In his new role as President of SATO America, Cook assumes the execution responsibility and oversight of the company’s North and Central America, Caribbean, and Mexico business.


“Throughout his 25-year career in the data collection, labeling, and printing industry, Tim has demonstrated a keen sense of market awareness, vision, and exceptional management skills that support SATO’s long-term strategies. Representing an excellent balance of customer needs and corporate responsibility, we are incredibly pleased to advance Tim to the position of President,” stated Goro Yumiba, Chairman and Executive Officer of SATO North America.

“I am honored to become SATO America’s new President. It is my mission to continue the company’s tradition of providing dependable and trusted, world-class products and services that provide accuracy and labor savings on our customers’ frontline operations. Our commitment to the discovery of new market applications, dedication to customer value, and the outstanding people of SATO, will all propel us toward a future filled with shared success,” stated Tim Cook.

SATO America provides printers and printing solutions to thousands of customers around the globe, with a comprehensive product line that includes direct thermal and thermal transfer printers, RFID Smart printers and tags, data collection systems, Integration Services, print engines, 10.5” wide web thermal printers, printer accessories, label design software, labels, thermal transfer ribbons, handheld labelers, Take-A-Number systems, and laser printers and tags.

SATO America