Integra®, RedSail Technologies® leading long-term care and institutional brand, is thrilled to launch its new Integra X Files — a knowledge series. Designed and formatted to recognize the unique needs of long-term care and bring voice to solutions, the Integra X Files will inform, educate, and inspire. Integra will partner with industry experts, thought leaders, and subject matter experts to bring quality and relevant content to readers and listeners that’s grounded in four key content pillars: Growth, Pharmacy Operations, Policy, and Technology.
The Integra X Files will use two key platforms to share information — a bi-weekly blog that will be co-written by long-time industry consultant Paul Baldwin, founder of Baldwin Health Policy Group, LLC, and a monthly podcast to be hosted by Frances Nahas, Chief Strategy Officer for RedSail Technologies, and Jim McDonald, Vice President of Sales for Integra. Podcast guru Todd Eury, founder of the Pharmacy Podcast Network, will partner with Integra to amplify its message to listeners.
“As long-term care continues to evolve, it’s important that we step up as a company to help lead the way by providing insights and actionable takeaways that readers and listeners can use to create better pharmacies for their staff, their patients, and the facilities they support,” says Bob Bates, Executive Vice President for RedSail Technologies and General Manager of Integra.
Bates continued, “We are focused on looking forward to understand and respond to market trends, regulations, and address the needs of the post-COVID world. The Integra X Files will give us a platform to share our insights with customers.”
Todd Eury adds that, “If anyone will commit resources to the needs of long-term care, it’s Integra. I’ve partnered with them over the last 15 years, and their reputation is grounded in excellence and providing value to customers.”
The Integra X Files made its debut Wednesday, December 8, 2021, with special guest, Chad Worz, Pharm.D., BCGP, and CEO of the American Society of Consultant Pharmacists.